![]() ![]() In the world of epidemiology, they’re known as ‘superspreaders’, people who are capable of transmitting infectious diseases to unusually large numbers of people. Therefore, something becomes massive, not in a linear way, but by the effect of actions carried out by key people. In the case of the tipping point, it’s linked to the fact that a few key people (20 percent) drive and bring about change for others (80 percent). The 80/20 rule is an old principle that suggests that 20 percent of factors determine the remaining 80 percent. How is it that something gains influence and then becomes a massive reality? What factors influence this?īased on questions like these, Gladwell laid out a set of principles that make the tipping point possible. ![]() ![]() Malcolm Gladwell studied in detail the factors that make the emergence of the tipping point possible. “ The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. ![]()
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